We focus on the right fit, not just the sale
Not every provider suits every business, which is why our job is to understand how you trade first, then match you to the right solution.
About NEOM
A more personal approach to merchant services
NEOM Capital Services was built to give businesses a simpler, more supportive way to review card payment and funding options. Instead of sending business owners off to compare providers themselves, we do the legwork, explain the differences clearly, and help them choose the option that genuinely fits.
01 · The role
Broker, not provider
We compare the market rather than selling one box, so the recommendation follows the business, not a sales target.
02 · The lens
Fit before rate
A low headline rate means little if it hides rental fees, weak reporting, or a setup that slows the business down.
03 · The habit
There after go-live
The relationship does not stop once the account is live. Businesses still need guidance, and someone who knows their setup.
What Makes NEOM Different
Fit first. Rate second. There after.
Three habits shape how we work, and they are the reason businesses stay in touch long after the switch is done.
We look beyond the headline rate
A low rate means very little if it is hiding rental fees, authorisation charges, weak reporting, or a setup that slows the business down.
We stay involved after go-live
Our relationship does not stop once the account is live, because businesses still need guidance, support, and someone who knows their setup.
Built Around Long-Term Relationships
Useful now. Still useful in three years.
The aim is to be useful, not disappear
We want merchants to feel comfortable coming back to us when they need help, want advice, or need to review things again later.
That trust creates long-term value
When a business knows it has someone reliable in its corner, it leads to stronger retention, better relationships, and more referrals over time.
Local Focus, Wider Capability
Coventry first. Not Coventry only.
01
Coventry is the starting point
Our initial focus is Coventry and the wider West Midlands, because the goal is to become the trusted local name businesses think of first.
02
The capability goes beyond local
The systems and support available through NEOM can also handle much larger and more complex businesses where needed.
03
Specialist support where needed
Where a merchant has more specialist needs, we can draw on wider provider support and industry-specific expertise to shape the right solution.
FAQs
About NEOM, answered.
Still unsure about something? A quick chat usually clears it up faster than a form.
Talk to an expertNo. NEOM is a broker, which means we help businesses compare options and find the right fit rather than pushing one provider onto everyone.
Because not every provider suits every business, and a broker helps you compare what matters properly rather than just picking the first option.
Our focus is on helping businesses get the right outcome and remaining useful after setup, rather than creating friction in the process.
Coventry is the local starting point, but the model and the support available can also work more widely.
Case Studies
Helping local businesses run better.
Fees cut by
46%
KENILWORTH · was on Dojo
The Rocking Horse Coffee Shop
Problem. On a fixed contract with limited reporting, the café wanted simpler admin and room to stay flexible.
What we did. Moved them to Teya with clear takings reporting and no contract.
Fees cut by
30%
COVENTRY · was on Dojo
Purdy’s Pet Shop
Problem. Wanted transparent pricing, quicker settlement, and payments that talk to the EPOS till.
What we did. Teya with EPOS integration and 7-day settlement, so sales reconcile cleanly.
Fees cut by
50%
COVENTRY · was on SumUp
Coventry Mobile Bars
Problem. Signal drops at events were costing bar sales, and slow settlement squeezed cash flow.
What we did. Shift4 with connectivity that holds up at events, plus faster settlement.
Fees cut by
35%
COVENTRY · was on Worldpay
The Jacobean Hotel
Problem. Rooms, bar, restaurant and events ran on disjointed tills, with no clean way to hold deposits.
What we did. Teya EPOS across every outlet, pre-authorisation for deposits, and clear reporting.
Fees cut by
30%
LEAMINGTON SPA · was on Dojo
The Hope
Problem. Tied into rental on terminals they wanted to own, paying more than they realised.
What we did. Removed rental with owned terminals and added 0.5% cashback on business spending.
Fees cut by
40%
COVENTRY · was on Dojo
Kasbah
Problem. Packed club nights meant any slow or dropped terminal at the bar cost serious money, with little clear reporting behind it.
What we did. Teya with fast, reliable payments, lower fees on high volumes, and reporting that makes sense of big nights.
Fees cut by
30%
COVENTRY · was on Dojo
HMV Empire
Problem. Bar service during live events needed faster, dependable terminals, with hundreds wanting served at once.
What we did. Rapyd with quick, reliable card payments built for high-volume live-music nights.
Fees cut by
35%
RUGBY · was on Clover
Hunts Bookshop
Problem. Wanted lower costs, a dependable till and clearer reporting to keep an independent shop’s margins healthy.
What we did. Rapyd with reliable payments, user-friendly reporting and lower fees on every sale.
Fees cut by
25%
COVENTRY · was on Barclaycard
Ivy House
Problem. Busy events brought slow terminals, long bar queues and processing costs that crept too high.
What we did. Shift4 with fast, reliable payments and connectivity that holds up when the venue fills.
Fees cut by
30%
COVENTRY · was on Dojo
Keresley News
Problem. Processing fees were eating into tight margins on low-value sales like papers and confectionery.
What we did. Teya with lower-cost, reliable payments suited to high-frequency, small-ticket retail.
Real NEOM client switches. Each figure shows how much the business cut its card processing fees by. Read the full story behind each one.
See what you could save.
No pressure and no jargon, just a straightforward conversation about your business and what you’d like to improve.