Star Electricrical Distributor

A familiar name in Coventry.

Star Electrical Distributor is a Coventry-based electrical wholesaler supplying cabling, fittings, lighting and electrical equipment to trade and retail customers. Its core customers are electricians, contractors and local tradespeople who need to pick up materials quickly and get back to the job. As a supplier serving busy professionals, being able to take payment flexibly, at the counter, over the phone or out on site, matters as much as having stock on the shelf.

Wholesale and trade counters handle larger payments, so the rate on every transaction and the reporting behind it have a direct effect on margin.

Where the old arrangement fell short.

With Worldpay, the business wanted more flexible ways to take payment, including the ability to turn a phone into a card machine so staff weren’t tied to a single fixed terminal. For a wholesaler dealing with trade customers who often pay on collection or remotely, that flexibility directly affects how quickly orders get settled. Reliable, always-available support was also high on the list, since any downtime at the trade counter holds up paying customers.

What mattered most. Pay by link and Tap to Pay, backed by local support that is easy to reach around the clock.

The move to Teya.

NEOM set them up on Teya with pay-by-link and Tap to Pay, so staff can take payment anywhere using just a phone, whether at the counter, for a phone order or out on a delivery. This removes the bottleneck of relying on one terminal and makes settling trade accounts far simpler. The move also cut their processing costs by around 25%, all backed by local 24/7 support so help is always close at hand.