Case Study · Accountants & Tax Advisors

Prime Accountant

How a Coventry accountant cut its card processing fees by around 25% after switching with NEOM, without losing the day-to-day service it relies on.

Accountants & Tax AdvisorsAccountantCoventryFrom CloverTo Rapyd
25%cut in card processing fees
CloverRapydthe switch, handled by NEOM
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

The business behind the numbers.

Prime Accountants is a Coventry accountancy practice providing tax, accounting and advisory services. It serves individuals and businesses across the region needing reliable, professional financial support. As a firm built on clarity with numbers, having payments that are transparently priced and easy to reconcile is a natural fit.

Professional and service firms take fewer, larger payments, often remotely, so flexible ways to pay and clear records matter more than speed at a till.

02 · The Challenge

The costs that never got reviewed.

On Clover, the firm wanted transparent pricing, clearer reporting and lower costs. For an accountancy practice in particular, fees that are predictable and easy to understand matter, and reconciling client payments needs to be straightforward. Keeping costs fair and the reporting clean was the priority.

What mattered most. Lower costs, transparent pricing and user-friendly reporting, backed by local support that is easy to reach around the clock.

03 · The Switch

Rapyd, chosen on fit.

NEOM moved them to Rapyd with transparent pricing, user-friendly reporting and lower fees, giving the practice payments that are as clear and tidy as the work it does for clients. That makes reconciliation simple and the costs easy to predict. The switch also cut their card processing costs by around 25%, with local 24/7 support whenever it’s needed.

The Outcome

Card fees cut by 25%, a quarter of the bill.

A setup matched to how the business trades, with support that is easy to reach when it matters.

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