01 · The Business
Mirhas Collection, in short.
Mirhas Collection is a Coventry clothing shop offering fashion and apparel to local shoppers. It serves customers looking for quality clothing on the high street. For a retailer starting to take card, dependable, consistent payments are essential, since today’s shoppers expect to pay however suits them.
Independent shops compete on service as much as price, so a dependable card setup and a clear view of takings help the owner keep margins healthy.
02 · The Challenge
The sales that walked out the door.
As a business new to card, it needed a reliable way to start accepting payments in store. Being cash-only risks losing sales when customers reach the till expecting to pay by card. Dependable, consistent payments were the priority from the start.
What mattered most. A simple way to accept cards and reliable connectivity, backed by local support that is easy to reach around the clock.
03 · The Switch
Shift4, chosen for the job.
NEOM set them up on Shift4 with reliable card payments, so the shop can confidently take card in store and never turn a paying customer away. That meets shoppers’ expectations and protects sales. They also benefit from local 24/7 support whenever it’s needed, with help always on hand.
Because this was a first setup, the priority was getting it right from day one: the right machine, the right pricing, and support that is easy to reach.