Case Study · Retail

Puff and Print Studio

How a Coventry vape shop went from cash-led trading to a card setup that fits, with NEOM handling the comparison and the setup from day one.

RetailVape ShopCoventryFirst card setupTo Shift4
Day oneset up and taking cards
NewShift4first provider, chosen properly
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

Who they are, and how they trade.

Puff and Print Studio is a Coventry shop supplying vaping products alongside printing services. It serves local customers looking for vapes as well as print on demand, blending two complementary lines under one roof. Starting to take card, a reliable, fairly priced setup is exactly what it needs to serve customers smoothly.

Convenience retail runs on a high number of small transactions, so the cost of each one and a till that stays reliable all day add up quickly.

02 · The Challenge

The sales that walked out the door.

As a business new to card, it needed a reliable, fairly priced way to start accepting payments. Being cash-only limits a modern retail shop where customers expect to pay by card, and clear costs matter for a small business. Dependable, good-value payments were the priority.

What mattered most. A simple way to accept cards, transparent pricing and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Shift4, chosen for the job.

NEOM set them up on Shift4 with reliable card payments and transparent, fair pricing, so the shop can take card with confidence across both its product lines and know exactly what it’s paying. That meets customer expectations without hidden fees. They also benefit from local 24/7 support whenever it’s needed, with help always close at hand.

Because this was a first setup, the priority was getting it right from day one: the right machine, the right pricing, and support that is easy to reach.

The Outcome

Set up right from day one.

First provider chosen properly, the right machine for a vape shop, and support that is easy to reach.

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