01 · The Business
A familiar name in Sutton Coldfield.
Fruitrush is a Sutton Coldfield greengrocer selling fresh fruit and vegetables, trading from a market stall. It serves local shoppers looking for fresh, good-value produce day to day. Working outdoors from a stall, a dependable signal and low running costs are especially important to keep sales flowing.
Independent food shops rely on regulars and steady footfall, so quick payments at the counter and fees that do not eat into tight margins are what count.
02 · The Challenge
Where the old arrangement fell short.
On Dojo, the stall wanted lower costs, dependable reliability and clearer reporting. Out on a market stall, a card machine that loses signal directly costs sales, and keeping overheads low matters on fresh-produce margins. Reliable payments in the open air were essential.
What mattered most. Lower costs, reliable connectivity and user-friendly reporting, backed by local support that is easy to reach around the clock.
03 · The Switch
Teya, with NEOM handling the move.
NEOM moved them to Teya with reliable payments that hold up outdoors, user-friendly reporting and lower fees on every sale. That keeps the stall trading smoothly while trimming costs. The switch reduced their card processing costs by around 28%, with local 24/7 support whenever it’s needed.