Case Study · Retail

Fruitrush

How a Sutton Coldfield greengrocer cut its card processing fees by around 28% after switching with NEOM, without losing the day-to-day service it relies on.

RetailGreengrocerSutton ColdfieldFrom DojoTo Teya
28%cut in card processing fees
DojoTeyathe switch, handled by NEOM
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

A familiar name in Sutton Coldfield.

Fruitrush is a Sutton Coldfield greengrocer selling fresh fruit and vegetables, trading from a market stall. It serves local shoppers looking for fresh, good-value produce day to day. Working outdoors from a stall, a dependable signal and low running costs are especially important to keep sales flowing.

Independent food shops rely on regulars and steady footfall, so quick payments at the counter and fees that do not eat into tight margins are what count.

02 · The Challenge

Where the old arrangement fell short.

On Dojo, the stall wanted lower costs, dependable reliability and clearer reporting. Out on a market stall, a card machine that loses signal directly costs sales, and keeping overheads low matters on fresh-produce margins. Reliable payments in the open air were essential.

What mattered most. Lower costs, reliable connectivity and user-friendly reporting, backed by local support that is easy to reach around the clock.

03 · The Switch

Teya, with NEOM handling the move.

NEOM moved them to Teya with reliable payments that hold up outdoors, user-friendly reporting and lower fees on every sale. That keeps the stall trading smoothly while trimming costs. The switch reduced their card processing costs by around 28%, with local 24/7 support whenever it’s needed.

The Outcome

Card fees cut by 28%, a quarter of the bill.

A setup matched to how the business trades, with support that is easy to reach when it matters.

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