Case Study · Sports & Social Clubs

Bablake Sporting Association

How a Coventry sports & social club cut its card processing fees by around 35% after switching with NEOM, without losing the day-to-day service it relies on.

Sports & Social ClubsSports & Social ClubCoventryFrom CloverTo Shift4
35%cut in card processing fees
CloverShift4the switch, handled by NEOM
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

The business behind the numbers.

Bablake Sporting Association is a Coventry sports club supporting local sport and its members. It serves players, members and the surrounding community as a hub for fixtures and activities. As a member organisation rather than a commercial operator, keeping costs low and payments simple really matters.

Clubs like this are usually run by a small team, so low running costs and takings that are easy to account for matter just as much as speed at the bar.

02 · The Challenge

The costs that never got reviewed.

On Clover, the club wanted dependable reliability and lower costs. For a member-run club, payments that falter at busy times are a nuisance, and keeping costs down means more goes back into sport. Simple, good-value payments were the priority.

What mattered most. Lower costs and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Switching with NEOM, start to finish.

NEOM moved them to Shift4 with reliable payments and lower fees, keeping things simple and good value for a member organisation. That means more of the club’s money stays with the club. The switch also reduced their card processing costs by around 35%, with local 24/7 support whenever it’s needed.

The Outcome

Card fees cut by 35%, roughly a third.

A setup matched to how the business trades, with support that is easy to reach when it matters.

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