Case Study · Retail

Mirhas Collection

How a Coventry clothing shop went from cash-led trading to a card setup that fits, with NEOM handling the comparison and the setup from day one.

RetailClothing ShopCoventryFirst card setupTo Shift4
Day oneset up and taking cards
NewShift4first provider, chosen properly
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

Mirhas Collection, in short.

Mirhas Collection is a Coventry clothing shop offering fashion and apparel to local shoppers. It serves customers looking for quality clothing on the high street. For a retailer starting to take card, dependable, consistent payments are essential, since today’s shoppers expect to pay however suits them.

Independent shops compete on service as much as price, so a dependable card setup and a clear view of takings help the owner keep margins healthy.

02 · The Challenge

The sales that walked out the door.

As a business new to card, it needed a reliable way to start accepting payments in store. Being cash-only risks losing sales when customers reach the till expecting to pay by card. Dependable, consistent payments were the priority from the start.

What mattered most. A simple way to accept cards and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Shift4, chosen for the job.

NEOM set them up on Shift4 with reliable card payments, so the shop can confidently take card in store and never turn a paying customer away. That meets shoppers’ expectations and protects sales. They also benefit from local 24/7 support whenever it’s needed, with help always on hand.

Because this was a first setup, the priority was getting it right from day one: the right machine, the right pricing, and support that is easy to reach.

The Outcome

Set up right from day one.

First provider chosen properly, the right machine for a clothing shop, and support that is easy to reach.

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