Case Study · Hospitality

St George’s Plaice

How a Coventry fish & chip shop cut its card processing fees by around 30% after switching with NEOM, without losing the day-to-day service it relies on.

HospitalityFish & Chip ShopCoventryFrom DojoTo Shift4
30%cut in card processing fees
DojoShift4the switch, handled by NEOM
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

Who they are, and how they trade.

St George’s Plaice is a Coventry fish and chip shop serving freshly cooked fish, chips and takeaway favourites. It caters to local families and regulars, with trade peaking around lunchtimes, evenings and weekends. As a busy independent takeaway, predictable cash flow and low fixed costs both make a real difference.

Takeaways trade in short, intense bursts, so fast transactions and dependable kit at the counter keep orders moving when the queue builds.

02 · The Challenge

What was quietly going wrong.

On Dojo, the shop wanted to remove rental costs and receive net settlements promptly, rather than facing end-of-month surprises when fees were deducted in one lump. Unpredictable charges make it hard for a small takeaway to manage its money. Steadier, predictable cash flow was the goal.

What mattered most. 7-day settlement and no terminal rental, backed by local support that is easy to reach around the clock.

03 · The Switch

Switching with NEOM, start to finish.

NEOM moved them to Shift4 with no rental costs and faster, net settlements, so funds arrive promptly and there are no nasty end-of-month deductions to absorb. That gives the shop a clearer, steadier view of its cash. The switch also cut their card processing costs by around 30%, with local 24/7 support whenever it’s needed.

The Outcome

Card fees cut by 30%, a quarter of the bill.

A setup matched to how the business trades, with support that is easy to reach when it matters.

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