Case Study · Service

C.G.B & Sons

How a Coventry builder went from cash-led trading to a card setup that fits, with NEOM handling the comparison and the setup from day one.

ServiceBuilderCoventryFirst card setupTo Shift4
Day oneset up and taking cards
NewShift4first provider, chosen properly
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

The business behind the numbers.

C.G.B & Sons is a Coventry building firm carrying out construction and building work for homeowners and clients. It serves customers needing reliable building services on jobs of all sizes. Starting to take card, a dependable, fairly priced setup helps the business get paid promptly for its work.

Trades and service businesses are often paid on site or once the job is done, so being able to take a card payment anywhere, and get the money in quickly, keeps cash flow steady.

02 · The Challenge

The sales that walked out the door.

As a business new to card, it needed a dependable way to start taking payments at fair rates, with reliable connectivity for work on site. Relying on slower payment methods complicates cash flow on building jobs, and clear costs matter. Getting set up dependably and affordably was the priority.

What mattered most. A simple way to accept cards, transparent pricing and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Shift4, chosen for the job.

NEOM set them up on Shift4 with reliable card payments and transparent, fair pricing, so the firm can get paid promptly for jobs of any size without piling on fees. That eases cash flow across building work. They also benefit from local 24/7 support whenever they need it, with someone close at hand.

Because this was a first setup, the priority was getting it right from day one: the right machine, the right pricing, and support that is easy to reach.

The Outcome

Set up right from day one.

First provider chosen properly, the right machine for a builder, and support that is easy to reach.

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