Case Study · Service

Prime Plumbing & Heating (Coventry)

How a Coventry plumbing and heating firm went from cash-led trading to a card setup that fits, with NEOM handling the comparison and the setup from day one.

ServicePlumbing & HeatingCoventryFirst card setupTo Shift4
Day oneset up and taking cards
NewShift4first provider, chosen properly
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

Who they are, and how they trade.

Prime Plumbing & Heating provides plumbing and heating services across Coventry, working with homeowners on repairs, servicing and installations. It serves customers needing reliable, professional work, often in their own homes. For a mobile trades business, dependable payments on the move at fair rates are exactly what’s needed.

Trades and service businesses are often paid on site or once the job is done, so being able to take a card payment anywhere, and get the money in quickly, keeps cash flow steady.

02 · The Challenge

Cash-led, and ready for more.

As a business new to card, it needed dependable connectivity and fair rates to start taking payments out on jobs. Relying on slower payment methods complicates cash flow, and a reliable signal matters when working in different locations. Getting set up dependably and affordably was the priority.

What mattered most. A simple way to accept cards, transparent pricing and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Shift4, right from day one.

NEOM set them up on Shift4 with reliable connectivity for working on the move and transparent, fair pricing, so the business can get paid promptly wherever the job is. That removes the friction of slower payment methods without piling on fees. They also benefit from local 24/7 support whenever it’s needed, with someone close at hand.

Because this was a first setup, the priority was getting it right from day one: the right machine, the right pricing, and support that is easy to reach.

The Outcome

Set up right from day one.

First provider chosen properly, the right machine for a plumbing & heating, and support that is easy to reach.

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