Case Study · Hospitality

The Lady Westminster (Bham)

How a Birmingham pub cut its card processing fees by around 38% after switching with NEOM, without losing the day-to-day service it relies on.

HospitalityPubBirminghamFrom DojoTo Rapyd
38%cut in card processing fees
DojoRapydthe switch, handled by NEOM
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

A Birmingham pub, doing it properly.

The Lady Westminster is a Birmingham public house serving drinks and a welcoming local atmosphere. It caters to regulars and visitors across the community, busiest through evenings and weekends. As an independent pub, dependable payments and keeping costs down both make a real difference.

Pubs live on busy evenings and weekends, so quick payments at the bar and a connection that holds up when the place is full matter more than almost anything else.

02 · The Challenge

The setup stopped fitting the business.

On Dojo, the pub wanted dependable reliability and lower costs. A card machine that falters at the bar slows service when it’s busiest, and keeping costs down protects an independent pub’s margins. Keeping the bar moving at peak times while controlling costs was the priority.

What mattered most. Lower costs and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

The move to Rapyd.

NEOM moved them to Rapyd with reliable payments that hold up at the bar and lower fees on every round. That keeps service flowing while trimming costs. The switch also cut their card processing costs by around 38%, with local 24/7 support whenever it’s needed.

The Outcome

Card fees cut by 38%, roughly a third.

A setup matched to how the business trades, with support that is easy to reach when it matters.

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