Case Study · Service

Cheylesmore Barber

How a Coventry barber went from cash-led trading to a card setup that fits, with NEOM handling the comparison and the setup from day one.

ServiceBarberCoventryFirst card setupTo Shift4
Day oneset up and taking cards
NewShift4first provider, chosen properly
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

Who they are, and how they trade.

Cheylesmore Barber is a Coventry barbershop offering cuts and grooming in a friendly local setting. It serves a regular base of clients who value a reliable barber close to home. Starting to take card, a simple, dependable and fairly priced setup is exactly what a small barbershop needs.

Appointment-led businesses see a steady stream of customers through the day, so payments need to be quick, reliable and inexpensive on every visit.

02 · The Challenge

Cash-led, and ready for more.

As a business new to card, the shop needed a simple, reliable way to start taking payments at fair rates. Being cash-only is increasingly limiting as clients expect to pay by card, and a small business needs costs that make sense. Getting set up affordably and dependably was the priority.

What mattered most. A simple way to accept cards, transparent pricing and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Shift4, right from day one.

NEOM set them up on Shift4 with reliable card payments and transparent, fair pricing, so the barber can take card with confidence and know exactly what it costs. That meets clients’ expectations without piling on fees. They also benefit from local 24/7 support whenever it’s needed, with help always close at hand.

Because this was a first setup, the priority was getting it right from day one: the right machine, the right pricing, and support that is easy to reach.

The Outcome

Set up right from day one.

First provider chosen properly, the right machine for a barber, and support that is easy to reach.

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