Case Study · Wholesale

LNK51

How a Birmingham fruit & veg wholesaler cut its card processing fees by around 40% after switching with NEOM, without losing the day-to-day service it relies on.

WholesaleFruit & Veg WholesalerBirminghamFrom CloverTo Rapyd
40%cut in card processing fees
CloverRapydthe switch, handled by NEOM
£0terminal rental with NEOM
24/7UK-based support
01 · The Business

LNK51, in short.

LNK51 is a Birmingham wholesaler supplying fresh vegetables to trade customers. It serves retailers, caterers and businesses across the area who rely on dependable, regular supply. As a busy B2B operation, reliable payments and keen value across high volumes are central to how it works.

Wholesale and trade counters handle larger payments, so the rate on every transaction and the reporting behind it have a direct effect on margin.

02 · The Challenge

Paying for a setup built for someone else.

On Clover, the business wanted dependable reliability and lower costs. Handling high-volume wholesale payments smoothly is essential, and keeping costs keen matters at scale. Reliable, good-value payments were the priority.

What mattered most. Lower costs and reliable connectivity, backed by local support that is easy to reach around the clock.

03 · The Switch

Switching with NEOM, start to finish.

NEOM moved them to Rapyd with reliable payments that keep pace with busy trade and lower fees across high volumes. That keeps the operation running smoothly while trimming costs. The switch also cut their card processing costs by around 40%, with local 24/7 support whenever it’s needed.

The Outcome

Card fees cut by 40%, roughly a third.

A setup matched to how the business trades, with support that is easy to reach when it matters.

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